Living up to its tagline – ‘Har pal banaye, ek naya rishta’, Zee TV has successfully woven strong new threads of love and friendship with its viewers in the past years. Different characters belonging to different regions of the country like Laali from Bihar, Archana from Maharashtra, Simmi from Delhi and even the young talented dancers of ‘Lux Dance India Dance’ have become a part of families in India and abroad. Each of the Zee TV APAC shows brings in a unique flavour from different parts of the country and has created an ultimate bond with the viewers. To bring these diverse flavours together on one stage in form of an ultimate celebration, Zee TV APAC announces ‘Zee Rishtey Awards 2010 (ZRA 2010) - Desh ko Rishton mein bandhata....’, a platform to celebrate the golden moments in Zee TV’s history and to acknowledge the viewers’ active participation and love that made it possible for the channel to be able to deliver such great shows. ‘Zee Rishtey Awards 2010’ will felicitate the various new relationships that the characters have established with the viewers and award those who have been the most popular in playing their role the best.
The final celebration of the event would see all Zee TV stars coming together at a gala event in Mumbai and giving their best performances on the stage. The awards night would witness an enthusiastic participation from all those who have been an important part of the Zee TV family, right from The days of ‘Tara’, ‘Astitva – Ek prem kahani’ to today’s ‘Choti Bahu’ and ‘Dance India Dance’.
The final celebration of the event would see all Zee TV stars coming together at a gala event in Mumbai and giving their best performances on the stage. The awards night would witness an enthusiastic participation from all those who have been an important part of the Zee TV family, right from The days of ‘Tara’, ‘Astitva – Ek prem kahani’ to today’s ‘Choti Bahu’ and ‘Dance India Dance’.
